SEASON'S GREETING

No 8 Outlet @ Kuala Lumpur Convention Centre

No.8 outlet ....is a simply espresSOUP !!!
We re-concept our brand for anew opportunity to serve High Traffic, International Standard Exhibition & Conference Centre food court @ KLCC. It was a great challenge to re-position our espresSOUP brand, align with the market needs & wants, importantly we believe these new opportunity giving VALUE ADD to whatever we have built for the last 9 months ....

~ Dream, Believe, Dare, Do ......is espresSOUP's way !!!

LATEST OPENING @ KEPONG VILLAGE MALL

YES, espresSOUP is expanding strategically fast within Klang Valley , we are 9 months old, No. 7 th outlet @ Kepong Village Mall just opened on 07.07.2010 .....
In business, no one can predict which of their marketing mechanics give the BEST financial ROI, yet we believe brand building is not a overnite nor one time effort job !
Let's enjoy our offering, experience our brand ....we love what we are doing, doing what we are loving ~ Have Fun in gastronomy world !

WHY SOUP

Many people asked WHY, WHY, WHY soup became our 1st choice ...
Do we really survey how many soup eaters in Malaysia ?
More importantly CAN YOU MAKE $$$ by just selling SOUP ?

TODAY, we can really proven to many we are few of the lucky ONE (no swearing) ~ anew BRAND with anew food category, mushrooming from ONE to SEVEN (by July 1st, 2010) outlets within SEVEN months in business.

If we have to answer everyone in 3 seconds WHY SOUP; Answer is : We missed the DONUT WAVE :)

If we have to share the business secret in 3 seconds ; Answer is : POSITIONING

If we have to predict what's the NEXT big thing for "espresSOUP" in 3 seconds; Answer is : SIMPLY

What we believe is THE BEST IS YET TO COME :> , happy JUNE !!!

from espresSOUP with LOVE :)

YOUR INFANT MUST HEAR
... you re save here
... you re smart
... you re needed, wanted & loved

YOUR TODDLER MUST HEAR
... it's okay to be messy sometimes
... it's okay to squirm & talk funny
... it's okay to cry

YOUR SCHOOL-AGED CHILD MUST HEAR
... tell me abt your goals, your hopes, your dreams
... there is more than one right answer
... there is enough love in this family for EVERYONE

UNBELIEVABLE

UNBELIEVABLE

WHO or WHERE's next... BELIEVER of espresSOUP ????

Back in last May,2009....when V approached me to concept a SOUP KIOSK business, i wouldn't believe it will FLYING thus fast until what's has happened and opportunities keeping flow-in last couple of weeks !
As I mentioned in my personal FB status ...dated 13 March, 2010 ~

the 1st idea that comes 2 mind may not b so interesting but d 2nd & 3rd ideas that flow fr it can b very INTERESTING !

so we have confirmed working hand in hand, perhaps synergies each resource with MPH Bookstore to make espresSOUP available at MPH THE CURVE (Mid April) , MPH Megastore One Utama (end May) and MPH Subang Parade (end June).

espresSOUP @ Prima Avenue, Cyberjaya will be opened in middle of April as schedule.

In view with the great support from Plaza Low Yat (PLY) management team, espresSOUP has decided to shower all IT people with SOUP coming May onwards, which marked PLY is No. 5th commit-to -open outlets in Klang Valley.

espresSOUP N0. 6th outlet will be located at Malaysia 1st kind of multi-level Entertainment HYPERMARKET MALL, with office, cinema, bowling arcade and fitness centre ...schedule to open on 1st of July, 2010.

..it's all starts from our BELIEVE (V & ME) , with the business mission of " start small, aim high, move fast in 2010"

To all 1767 FB Fans and people who showed your supports last 130 plus days in physical, moral or digital way ...we THANK YOU everyone of YOU.

As a founder and entrepreneur, I always BELIEVE there re 3 kinds of people ....

those who let it happen,

those who make it happen,

and those who wonder what happened ......let's espreSOUP :-P

WHAT's NEW !

08.03.2010 Press Conference @ MPH THE CURVE

espresSOUP is co-branding with MPH Bookstore, we are one of the major partner to operate in MPH new created concept namely MPH Chic Bookstore. Technically, we 1st started the business with passion and dream to offer anew eatery experience by introducing hearty SOUP serves in healthy farmer bread ....we are so glad and happy someONE has seen what we have seen, the opportunity to cross branding and leverage on respective resources, synergies in order to bring the best to the market.
We fall in LOVE with the concept whilst MPH approached us, we truly believe this is definitely a PLUS factor for brand building, and complimentary to a bookstore as well as book shoppers.

Do visit espresSOUP exclusive @ MPH THE CURVE coming end of March, and espresSOUP exclusive @ MPH MEGASTORE ONE UTAMA coming mid of May !!

The road to knowledge begins with the turn of the page
~ let's espresSOUP & READ .....

Season's Greeting

espresSOUP@MINT Magazine