WHY SOUP

Many people asked WHY, WHY, WHY soup became our 1st choice ...
Do we really survey how many soup eaters in Malaysia ?
More importantly CAN YOU MAKE $$$ by just selling SOUP ?

TODAY, we can really proven to many we are few of the lucky ONE (no swearing) ~ anew BRAND with anew food category, mushrooming from ONE to SEVEN (by July 1st, 2010) outlets within SEVEN months in business.

If we have to answer everyone in 3 seconds WHY SOUP; Answer is : We missed the DONUT WAVE :)

If we have to share the business secret in 3 seconds ; Answer is : POSITIONING

If we have to predict what's the NEXT big thing for "espresSOUP" in 3 seconds; Answer is : SIMPLY

What we believe is THE BEST IS YET TO COME :> , happy JUNE !!!